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6 Tips to Generate High-Quality Backlinks for Your Website

October 28, 2020 by admin Leave a Comment

If you’ve ever worked on SEO strategy, you probably considered sending out link requests. Backlinks connect other websites to your page. For Google and other big search engines, it is one of the absolute ranking factors. The higher the number of backlinks higher will be the organic search engine rankings of your page.

These links work as votes for your website from other webpages. Each of these links helps search engines decide the credibility of your content. Because the organic traffic has a direct association with the quality of the backlinks your website contains, the more authoritative webpages that link to you, the better audience your page will get.

And of course, you want to keep Google search engine rankings in check. When crawling the web, Google particularly focuses on your website’s backlinks, to comprehend how and by which means your pages are linked to one other. Certainly, there is a list of ranking factors but backlinks count as the most important metric for SEO.

Now, that you are aware of the significance of backlinks, you might be thinking it is hard to get quality backlinks. This is true to an extent but there are smart ways to get authoritative websites to link to your web page and earn yourself high-quality links. Here are six creative tips for maximizing your website backlinks.

The Broken-Link Building Strategy

Broken-link building is a useful method to create one-way backlinks. Using this technique you can contact a webmaster to report broken links on his webpage. Meanwhile, you can recommend other websites including your page to replace that link. Here you are doing the webmaster a favor by spotting the broken links, the odds of your page getting a backlink are high.

To use this link building strategy, you first need to spot relevant websites in your niche that have resources pages. You can look for them by using these search requests in Google:

Keyword + link
Keywords+ resources
Keywords in URL: links

To identify broken links you can install various plugins and quickly discover all those links. When reaching out to the webmaster, keep your tone friendly. Give your introduction and inform the concerned person of the resources that are no longer available. It is good to provide the exact location of the broken links, to identify them with ease. Suggest some alternate links as a replacement, including your page. You should sound helpful, not covetous to get a backlink. This method works but the chances also exist webmasters might turn down your offer.

Use Guest Articles

Guest posting is one of the most effective means to target new audiences. Publishing your articles on other popular platforms, helps your content reach new readers and earn more exposure.

Guest blogging is a useful tool to expand your audience. Even giant search engines like Google accept guest bloggers on its Google Analytics blog.

There are various ways to find websites that accept guest contributors.

Try to find influencers who publish guest articles regularly and try to write for the same webpages they’ve had in the past.

When publishing a guest post, don’t forget to link it to your web profiles. If the audience finds your post interesting, they can easily follow you for more content.

Also Read: Why Unique Content is Important for SEO?

Infographics and Other Visual Assets

Infographics are an effective way for website traffic to increase and building valuable backlinks. They’re easy to comprehend as everyone finds visual data more interesting. This is the reason infographics have become considerably popular.

You need to be careful about choosing your infographics. Each one should be unique to catch the interest of your audience. Before choosing, have a look at trending topics and see what the audience is searching for, then generate your infographic using statistical data.

Good Infographics contain these 3 common qualities:

Remarkable design– First quality an infographic needs to go viral is it should be visually-appealing and professionally designed.
Thorough research on statistics– A good infographic contains important statistics or interesting facts on a particular topic.
Outreach and sharing– The above two aspects will do no good if you do not promote the infographic well. Therefore, it is important to promote it properly on social media. You can use email outreach to make your infographic go viral.

Observe Your Competitor’s Backlinks

Every web niche has its own set of link building opportunities. If you are determined to increase organic traffic on your website it is mandatory to keep up with your main rivals’ online marketing strategies. You have to keenly observe your competitors on social media and keep an eye on their link-building strategies along with their content-marketing techniques.

So it is recommended for you to take out some time to reverse engineer your competition. This is one of the ways you can earn links that solely exist in your niche.

Build Internal Links

Internal links are a significant tool for running a successful website. They build a hierarchy on your page and you can utilize your anchor texts. With a fine internal linking structure, your audience can easily navigate through your page. This improves the overall user experience.

Various tools are available that can automatically generate internal links on your website, especially if you are running WordPress, doing this manually is more recommended. According to Microsoft’s Matt Cutts, the webpage owner should keep less than 100 internal links per page for both usability and SEO.

Also Read: 7 Must-Do Things in Digital Marketing

Write Testimonials

An easy way to build quality backlinks is to write testimonials for websites you are using. It will take only a few minutes, and you can get a link from the homepage of an influential website. As long as you are consuming the product, odds are high you can earn a link in return for a testimonial.

List all the tools that are currently under your use and offer to discuss the chances of featuring your testimonial on the desired website.

Conclusion

Building high-quality backlinks can sometimes turn out to be challenging, but you can easily get link-building opportunities if you strategize and make use of the right resources and techniques. In the end, don’t forget that keeping your backlinks is as fundamental as earning them. You can keep a track of the backlinks earned by your webpage using various available tools.

The Uniqueness of Content and SEO

October 20, 2020 by admin Leave a Comment

Creating unique content is very much important especially if you are opting for an imperative SEO campaign. If you make unique content and with good quality, then you can easily hoot yourself to the top ranks of the SERPs.

However, creating unique content but with a bad quality can result in the opposite. It would be great if you always kept in mind that the more you focus on creating high-quality content, the better would be your chances to get accepted by the search engine and also the audience on the internet. In today’s resource, we are going to explain unique content and its importance before you guys!

Types of Unique Content

Unique content is the type of content that you have created by using your research material or any other creative tactics and it doesn’t exist on the web before. Types of unique content include textual content, videos, and even images. If you want to index and rank your site on the top shelves, then all these types of content should be unique and freshly made. Publishing unique content is known to be the most important aspect of search engine optimization.

Also Read: 7 Must-Do Things in Digital Marketing

Benefits of unique content

There are many benefits of unique content as it is an essential part of search engine optimization; some of them are listed down:

You would get definite improvement in ranking positions.
Your website can get a higher authority and acceptance on the digital platforms. You will be ranked as an expert in the industry.
Then more unique and informative your website content is, the more likely are the chances that your business would be increased.

Tips for creating unique content

Creating unique content is very much challenging, and you cannot do it if you have weak writing skills or less experience in this field. There is a misconception about unique content, and people think that creating content means that you have to find a brand-new topic, but it’s not true. Follow these tips to create plagiarism free content!

Keep content fresh

To create unique content, you have to first look around the articles that are already published on the web. You can go through the already published content a few times and see for a fresher way to share your opinion on the topic. The ‘how-to’ articles are the ones that can often be represented by you. People are interested in updated information, so you have to try this tip.

Also Read: How to conduct SEO Audit of your WordPress Website

Do your keyword research

If you want to make content for search engine optimization, then you have to make sure that you are doing proper keyword research before writing unique content. Content has no value in the eyes of the search engine until and unless it is having some high ranked keywords stuffed in it. You can take help from different online tools like Google keyword planner tool to get the most accurate and top density words for your content. Keywords/phrases that are relevant to your niche are going to make your content more acceptable.

Use Plagiarism Checker

The use of plagiarism checkers is essential if you want to assure the authenticity of your content. When you are using a plagiarism check tool, you are simply removing all the risks of your work being accused of intentional or unintentional duplication. There are plenty of online plagiarism detectors available, but if you want to ensure content uniqueness, then use an accurate plagiarism checker like PlagiarismDetector! This is a free and reliable plagiarism tool to check duplication in content writing. Freelancers will get a lot of help using this plagiarism checking utility for better SEO.

Content should be interesting and relevant

If you are writing an article on modern automobiles and your niche is related to kitchenware, then the audience would get pissed and would leave your content without any second thought. Along with making your content plagiarism-free, you also have to make sure that the content is relative to the niche you have adopted. You also have to try and make the content clear and interesting. The more the content would be interesting, the better would be the user-engagement.

Four aspects of high-quality content!

Here are the top four aspects that you should also have in your content:

The content should be meaningful and comprehensive.
It should simply have not only short keywords but also long-tail keywords or phrases.
It should be filled with media content, today people are more interested in media content so make it rich enough.
Content should be easy to read. It should have a simple layout and design. The more you present the content well, the better it would be for your acceptance.

How to Conduct SEO Audit of your WordPress Website

October 13, 2020 by admin Leave a Comment

Do you wish to enhance your site traffic? Would you wish to rank your website for the keywords that matter the most for your company? Are you on the lookout for methods to raise your organization conversions? If your response is yes, running an SEO Audit is vital.

As you’re spending money and time on your site, it will become important to execute a routine search engine optimization audit. To be able to acquire your site rank for your target keywords, you have to be certain that it is correctly optimized based on search engine criteria.

Not sure where to begin? Within this guide, I will help you through how readily you may run a search engine optimization audit to your WordPress site.

Read More: Visit Beverly Hills SEO experts for complete site audit report.

What’s SEO Audit

You are performing a search engine optimization audit only method to evaluate a web site on the basis of different things to analyze how it’s performing in SERPs, i.e., Search Engine Result Pages.

This permits you to place a light on the topics or pain points which have to be enhanced to be able to enhance your page’s search engine functionality.

Assessing the search engine optimization audit report can help you in a variety of ways. You can compare yourself to rivals to discover where you’re lacking and the reason why they’re doing nicely. In addition, you might even identify what changes have to improve your site performance.

SEO Audit Strategy on the WordPress Site

Prior to making any adjustments to your website, you are going to call for a correct plan for SEO audit which guides you how best to proceed with on each measure. The audit will pay for your keywords investigation, technical aspects in addition to off-site SEO of your site.

Here’s a complete SEO checklist you have to follow correctly:

1. Technical SEO Audit

Using the ideal tools in mind, you can execute a specialized search engine optimization audit fairly easily on your website. Just follow the actions mentioned below:

Upgrades to the calculations are ever-changing. Check for the most recent algorithm upgrades announced by Google or even Bing and determine if you’re following each of the finest practices or not.

Boost Page Titles and Meta Descriptions. You are able to use SEO tools such as Screaming Frog to recognize the lost names and descriptions for your website.

Ensure canonical URLs are appropriately placed.
Your site speed ought to be highly optimized.
Include your keywords in your name and in first 100 words
Add appropriate internal and external links.
Utilize LSI keywords in your articles.
Ensure pictures and movies have been well-optimized
Track your rated keywords. You may use tools such as SEMrush or Moz.

Assess your backlinks. However, backlinks are significant, although not all of the backlinks! If not completed in an ideal way, it might damage your site rank. Utilize the Ahref instrument to acquire a better understanding concerning the backlinks on your own site.

Repair broken links

Boost your important webpages for Featured Snippets

2. Identify Crawling Issues

Think about a scenario when you start up a website, and it states. Oops! Page Not Found

Sometimes, it states…502 Error; Bad Gateway!

Imagine if this occurs to your website too? You may wind up losing your abilities prospects or clients. Hence, identifying rotational difficulties is essential.

Follow the following best practices:

Make certain the crawl budget of your website is properly optimized, so Google bots do not spend their time to index insignificant pages on your own site.

Determine the web pages which are essential for you; however, Google hasn’t indexed yet. The “Index Coverage” report in Hunt Console will supply you a listing of those pages which are indicated as “noindex”.

3. Assess Website User Experience

If your website visitors are browsing through your site free with no technical issues, this means your website has a fantastic user experience. When it isn’t, then it is an issue for you.

Consequently, you have to figure out the improvement areas to produce your website navigation-friendly to your website traffic.

4. Mobile-Friendly Websites Are Need To

The majority of Google searches come from cellular devices. Consequently, you need to roll out your site for that the mobile-first indexing of Google algorithm. It states that Google will use the mobile version of your website for mobile searches too for background searches.

Ensure that your site is responsive for cellular. It is possible to take advantage of this mobile-friendly instrument offered Google itself to check if your website is not or responsive.

5. Assess Organic Search Traffic Report

Head over to Google Analytics account and browse into the natural traffic report. Find if it’s trending in the ideal path or not.

6. Competitor Analysis

Locate your top opponents and perform thorough research in their search engine optimization strategy. Locate their best ranking keywords and phrases, their backlinks, top-performing webpages, etc.

In this manner, it is easy to discover the pain points of your site and generate a better way to outrank them on SERPs.

SEO Auditing Tools

There are lots of these search engine optimization Auditing tools on the marketplace, which makes your job simpler. You can take help of the next SEO auditing tools:

Google Search Console: This offers you a comprehensive analysis of every facet of your site and how it’s performing in Google search results.
Google Analytics: You are able to see all of the pertinent metrics of your sites to examine its performance along with other important areas for real-time, user-behavior, conversion, and acquisition of website traffic.
SEMrush: A search engine optimization tool that provides complete analysis for keywords, marketing insights, competitions’ research, and much more.
Screaming Frog: it’s a site crawling software which could be downloaded onto your desktop computer. It gives information associated with the broken links, site redirects, page names & Meta information, replicates articles, robots & directives, website architecture, and much more.
Moz Guru Crawl Test: This instrument supplied comprehensive facts about your site health and discover issues and recommend repairs if any.
Ahref: That is just another search engine optimization tool which is included with key explorer, website explorer, content explorer, and also position tracker applications.
Ubersuggest: Ubersuggest gives a whole collection of mistakes which are hindering your website from rank to the top one of the search results.
Pingdom: it’s a site tracking software that combines actual user and artificial tracking to troubleshoot your site issues.

WordPress SEO Plugins

As you’re using WordPress, it’s suggested to use SEO plugins to assess your site functionality from time to time.

Here’s a whole collection of all WordPress SEO Plugins which can allow you to improve your site ranking.

And, this can be something more for you:

Website Homepage Optimization Tips
Optimizing Website Using Header Tags

Now It’s Your Turn!

So, this is the way you are able to execute a search engine optimization audit for WordPress site. Now, it is your turn to employ these very best SEO practices. Leave your comments below in the event that you have any questions or need to discuss your cool suggestion for SEO auditing strategy.

How much should I set my monthly SEO budget?

October 13, 2020 by admin Leave a Comment

SEO is one of the most common practices of now. Search Engine Optimization has revolutionized the world of marketing with its easy approach and its ineffective yet inexpensive strategies.

Earlier marketing of the past meant advertising the products in newspapers or magazines, printing banners and flexes and making them live. However, marketing has come way ahead of those practices with the birth of digital marketing. Among the numerous digital marketing strategies and practices SEO is one of the most viable and effective practices that one can master with patience and experience.

Search engine optimization is one of the modern practices of digital marketing that came into being with the easy access of the internet and the growth of Google as a Search Engine. If you are out to start with the SEO of your business but you lack the necessary information, then you can either keep on learning it online or you should be starting out with a reputed digital marketing firm or an SEO expert to help you get an edge over your peers.

Also Read: 9 Content Writing Ideas that will multiply your website backlinks

What determines the cost of SEO services?

SEO services are not as expensive as the other marketing practices that were earlier in vogue. SEO primarily demands time and patience. However, if you are interested in learning how the SEO prices are set by a particular company, then you should understand that SEO prices are dependent on a number of factors that most cannot be related with right at the beginning. However, with a deep observation or knowledge, one might possibly be aware of the SEO services and why the cost of it fluctuates widely between companies.

Here are some of the factors which determine the pricing of SEO services:

The company you are choosing

It is important to mention that the company you choose as your digital marketing partner determines the pricing of your SEO packages. If you are choosing someone from nearby or your locality who knows you and also is an expert in SEO, then you would have to pay much less than if you approach a professional company with a good market reputation for their services.

The work to be done

If you opt only for SEO services, then you need to pay much less than if you want your PPC using Google Adwords, or you want your website to be developed and designed professionally. Therefore, it is important we should keep in mind that the more work we expect from our SEO firm the more we need to pay them.

Total number of pages and products on your website

If you have a bulky website, with a whole lot of pages in it, then you would need to pay more than if you own a website with a lesser number of pages. Besides, it is also important to be a track of your website. You should know whether any SEO has been already done before and it’s status because if you have done SEO on your website and forgot about it, then it should first be detected and analyzed before proceeding further.

Market competition

If you have gone for a niche where there is always a tough competition between the existing companies, especially where the profit is more, then your SEO would be way tougher than the other niches where the overall competition is less. This also determines the cost of SEO.

Therefore, it is important to note here that the more market competition the higher goes the cost for SEO.

These are some of the primary pointers on which the SEO cost depends. Therefore, you should be aware of these points and follow with your marketing dreams effectively.

Going to SEO services doesn’t mean that you need to exceed your budget always to get the best services. This is because not all companies make a fool out of you, especially if you research the companies that provide services and gather effective feedback from the persons you know along with those you will find online.

Therefore, if you question “How much should I set my monthly SEO budget?” Then, you should better keep a track of the website you have and the market rates online to have an awareness of the rates. Along with that getting a quote from your SEO firm, explaining them about your business dreams/goals, offering them useful suggestions that you have and keep learning about the practices will help you grow a lot keeping things in the budget.

9 Content Writing ideas that will multiply your website backlinks

October 6, 2020 by admin Leave a Comment

Content comes in any form (audio, text, video) and it informs, entertains, enlights, or teaches people who consume that content. Effective content engages, entertains visitors, and most of all it helps to achieve your goal.

Effective content helps generate backlinks and drags visitors to your site that will be your valuable customers.

The Nuts & Bolts:

Four Steps to make this strategy work for you, and an important thing to note about this tactic is that not unlike many quality link building efforts:

1. Use Google Image Tags

Google images are the best way to content ideas for backlinks. Use your broad keyword and hit the search button and then click on the portion of the image. It will show you the images tag that relates to your tag, then you can combine these tags with keywords to make content.

After finding the tag of images, you will find the idea for content.

How does it work?

After finding tags that rank on google. You should consider the best matches tag for your content. When you start best matching keywords or tags, it will show you a large number of content ideas.

2. Facebook Ad Library

It is one of the simple, proven, and best sources for searching ideas for the content.

How does it work?

To use this find the Facebook pages that are related to your niche. After searching it you will see running ads on that page. In running ads lots of ads are traditional, we don’t need them. Instead of this keep an eye on boosted posts that are promoting specific content that they have published.

What is important?

If someone is promoting the content you will use the keyphrase and keywords on which they are promoting content. However, it will help you in generating new content for backlinks.

3. Guest Posting

Guest posting is the practice of contributing content on other websites in exchange for links. Moreover, it is the post in which hyperlink is used in the head and body that is within the text. These hyperlinks target the site.

How does it work?

First of all, you need quality content for the post, content should be creative, engaging, and informational. However, when you are writing content for other websites, it should be informational not any commercial content that informational content refers to your domain article.

How to ask for Guest Post

Find websites that allow for guest posting. Request them for guest posting by sending your keyword and content. If they like your content they allow you, and they will give you valuable links.

You can also write guest post on our website. Check out this link.

How to write content that multiply your website backlinks

4. The Reddit Keyword Research Tool

It is one of my favorite tools for searching for content ideas. Instead of showing keywords like other tools, Reddit shows the hot topics that people are talking about on Reddit.

How does it work?

Search your niche in Reddit, and you will get the list of keywords that people usually discuss on Reddit. Further, it also shows the monthly search volume of that keyword. You can generate content ideas easily by selecting the best match keywords according to your niche.

5. Best by Links Reports

If you are like me designing a blog or content for backlinks.

Then how do you know about your content approval for backlinks or not?

Best by links reports is the way it checks the report of your contents. Ahref, SEMrush, Moz, and all other major SEO tools have the best by links reports. All these mentioned tools working are the same.

Best by links reports show you the top pages that link for backlinks, and it helps you generate the best content writing ideas for your blog that usually use for backlinks.

6. Scan Blog Comments

It is the goldmine for content ideas. See your blog post comment portion about what peoples want to know from your blog. It’s one of the best ideas to find a helpful content idea that generates backlinks for your website.

For example, you find a keyword for the content idea, and it does not show the best volume, but in your blog comment, people want to know about that specific topic from you.

Blog comment shows the love of your audience they want to know from you about some topic. These comments provide you ideas for content writing for backlinks.

7. Make a work of web art (aka infographics)

Infographics are the most viral content nowadays which you can design. When they are new, they are viral because they had an interest in the infographic. You just have to be more discriminatory about the help you give to other people. You will have to write high-quality content for the attractions of the link.

How does it work?

Pick the right topic:
Find a great designer:
Promote your content

8. Show your community that you care

Your community is full of readers, hobbyists, influencers, and small bloggers, interested in your blogs. You have to show them to them by writing about their problems.

Finding complex problems of the community and answer them that should be helping. Invest your recourse and time in your community by producing something helpful.

Select the most interesting data and most critical issues and present them in the best and easiest way.

9. Viral story videos (almost commercials)

Many people don’t know about the video and commercial are also part of some content. People do not attract all commercials.

As a content writer, you should focus on which commercial and viral videos are mostly watched by people. It will help you to generate the best content for backlinks that attract people.

High-quality images are more valuable than ever before

Images tell us the story of content. Image is the visual representation of content.

How does it work?

Create a bunch of high-quality images about your niche. Once you create images then make them free to use for other bloggers. Bloggers visit your website for images that generate links for you. It also helps to drag traffic to your site.