If you’ve ever worked on SEO strategy, you probably considered sending out link requests. Backlinks connect other websites to your page. For Google and other big search engines, it is one of the absolute ranking factors. The higher the number of backlinks higher will be the organic search engine rankings of your page.
These links work as votes for your website from other webpages. Each of these links helps search engines decide the credibility of your content. Because the organic traffic has a direct association with the quality of the backlinks your website contains, the more authoritative webpages that link to you, the better audience your page will get.
And of course, you want to keep Google search engine rankings in check. When crawling the web, Google particularly focuses on your website’s backlinks, to comprehend how and by which means your pages are linked to one other. Certainly, there is a list of ranking factors but backlinks count as the most important metric for SEO.
Now, that you are aware of the significance of backlinks, you might be thinking it is hard to get quality backlinks. This is true to an extent but there are smart ways to get authoritative websites to link to your web page and earn yourself high-quality links. Here are six creative tips for maximizing your website backlinks.
The Broken-Link Building Strategy
Broken-link building is a useful method to create one-way backlinks. Using this technique you can contact a webmaster to report broken links on his webpage. Meanwhile, you can recommend other websites including your page to replace that link. Here you are doing the webmaster a favor by spotting the broken links, the odds of your page getting a backlink are high.
To use this link building strategy, you first need to spot relevant websites in your niche that have resources pages. You can look for them by using these search requests in Google:
- Keyword + link
- Keywords+ resources
- Keywords in URL: links
To identify broken links you can install various plugins and quickly discover all those links. When reaching out to the webmaster, keep your tone friendly. Give your introduction and inform the concerned person of the resources that are no longer available. It is good to provide the exact location of the broken links, to identify them with ease. Suggest some alternate links as a replacement, including your page. You should sound helpful, not covetous to get a backlink. This method works but the chances also exist webmasters might turn down your offer.
Use Guest Articles
Guest posting is one of the most effective means to target new audiences. Publishing your articles on other popular platforms, helps your content reach new readers and earn more exposure.
Guest blogging is a useful tool to expand your audience. Even giant search engines like Google accept guest bloggers on its Google Analytics blog.
There are various ways to find websites that accept guest contributors.
Try to find influencers who publish guest articles regularly and try to write for the same webpages they’ve had in the past.
When publishing a guest post, don’t forget to link it to your web profiles. If the audience finds your post interesting, they can easily follow you for more content.
Also Read: Why Unique Content is Important for SEO?
Infographics and Other Visual Assets
Infographics are an effective way for website traffic to increase and building valuable backlinks. They’re easy to comprehend as everyone finds visual data more interesting. This is the reason infographics have become considerably popular.
You need to be careful about choosing your infographics. Each one should be unique to catch the interest of your audience. Before choosing, have a look at trending topics and see what the audience is searching for, then generate your infographic using statistical data.
Good Infographics contain these 3 common qualities:
- Remarkable design– First quality an infographic needs to go viral is it should be visually-appealing and professionally designed.
- Thorough research on statistics– A good infographic contains important statistics or interesting facts on a particular topic.
- Outreach and sharing– The above two aspects will do no good if you do not promote the infographic well. Therefore, it is important to promote it properly on social media. You can use email outreach to make your infographic go viral.
Observe Your Competitor’s Backlinks
Every web niche has its own set of link-building opportunities. If you are determined to increase organic traffic on your website it is mandatory to keep up with your main rivals’ online marketing strategies. You have to keenly observe your competitors on social media and keep an eye on their link-building strategies along with their content-marketing techniques.
So it is recommended for you to take out some time to reverse engineer your competition. This is one of the ways you can earn links that solely exist in your niche.
Build Internal Links
Internal links are a significant tool for running a successful website. They build a hierarchy on your page and you can utilize your anchor texts. With a fine internal linking structure, your audience can easily navigate through your page. This improves the overall user experience.
Various tools are available that can automatically generate internal links on your website, especially if you are running WordPress, doing this manually is more recommended. According to Microsoft’s Matt Cutts, the webpage owner should keep less than 100 internal links per page for both usability and SEO.
Also Read: 7 Must-Do Things in Digital Marketing
An easy way to build quality backlinks is to write testimonials for websites you are using. It will take only a few minutes, and you can get a link from the homepage of an influential website. As long as you are consuming the product, odds are high you can earn a link in return for a testimonial.
List all the tools that are currently under your use and offer to discuss the chances of featuring your testimonial on the desired website.
Building high-quality backlinks can sometimes turn out to be challenging, but you can easily get link-building opportunities if you strategize and make use of the right resources and techniques. In the end, don’t forget that keeping your backlinks is as fundamental as earning them. You can keep a track of the backlinks earned by your webpage using various available tools.