Being one of the most populous cities in the United States certainly has its advantages. For example, Houston remains one of the bustling metropolises in the country, boasting of a very resilient economy. Also, it is one of the most diverse as residents collectively speak over 90 languages and dialects. It makes for a fascinating city, rich in culture and heterogeneity.
If you have a brick-and-mortar store, whether it is a BBQ place in downtown Houston, a restaurant in Chinatown, an arts and crafts store in West University or a souvenir shop in Houston Museum District, a local SEO will allow customers to find you.
A small business already has the odds stacked against it. It can be deflating for the owner to see that Google lists the competitor websites on the results page when inputting the keywords. And that is how a Houston SEO tx can help drive traffic and conversions to your website, allowing you to compete with the big boys.
Benefits of Using a Local SEO for Your Website
According to Access research, more than 9 in 10 consumers spend their money within 20 minutes of their home. It speaks of how much customers value convenience, which is why the e-commerce industry is continually ballooning.
Meanwhile, Google also puts a stock on proximity when recommending ranking websites in the search engine results page (SERP). So, the search engines rank local searches higher on the SERP because of their proximity and relevance scores.
For instance, if you engage a Houston SEO tx for your local SEO needs, you can expect the following advantages:
- Boost your online visibility — Search engine optimization is a means to connect your customers to your website. Google does not reward your efforts to create a website. SEO allows the search engine to index your site, make sure that it is safe for users, and rate its content. So, you cannot spontaneously expect to rank high when your target customer searches for a product or service.
- Engage your community — According to Hubspot, more than 7 in 10 customers visited a local store or restaurant within five miles of their location after doing a local search. It is rare for mom-and-pop stores to earn the loyalty of customers through several generations. Gentrification results in homogenized neighborhoods, and as a result, local companies are pushed away. Local SEO will allow you to maintain your relevance and also attract new customers. You have your local patrons, but you need a steady stream of revenue to sustain your business.
- Expand your reach — Brick-and-mortar stores are limited in the number of customers they can reach. While they can develop a loyal following, it is difficult to boost their revenues as their daily or weekly bottom line typically flatlines. Local SEO, meanwhile, will allow you to serve customers outside of your typical reach radius. By adding online delivery to your list of services, you can make it even more convenient for customers to order from you.
E-commerce is a rapidly growing industry. Indeed, more and more US consumers are adding to their carts because of the convenience. But one thing that online services could not replicate is immediacy. A customer who goes to the community store gets instant gratification when the business immediately meets their needs.
Mary Kate is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.