Digital innovation has made it inevitable to get exposure in print media and blogging.
The web isn’t just confined to skids of datasheets and technical terms anymore. It has now evolved to converting and captivating opportunities with new clients.
You might have already learned about the significance of having a blog on your website. Just in case you wish to know about the merits, blogs work as a source for visitors to engage with your website, make you a go-to person in your industry, and with proper keyword inclusion and quality content, blogs improve your search engine ranking.
You might be wondering that you’re not a writer but an engineer. How will you find the time and creative ideas to update your blog regularly?
To make this process easy for you, we have gathered a list of ideas that may help you decide what your site should be about. So, here are 10 creative blog ideas for engineers.
Engineering projects you worked on
Start with what you are good at. You can highlight the scope of the services your company provides by writing about the recent engineering project you worked on along with your team.
Deliberate the process you took, the challenges you came across, and the final result. You can also mention any innovative strategy you devised during the process or any solution that was particularly provided by your team which others were unable to provide.
You can keep your visitors updated with the parts of a project you are currently working on. Including pictures, diagrams, and charts where applicable, is a good technique to help your readers understand the process better. Some quotes or a recommendation from your client or project associates will round it off well.
Discuss tools and technology
You can give your audience an inside visit of your workshop or job site by summarising specific machinery, tools, or techniques that are currently under use in your line of engineering.
You may include any customized processes or step your company is following. The inclusion of images of machine parts and tools or video demonstrations of the machinery you are using is a good technique to develop the interest of your viewers. It also makes it easier for them to understand the tools better.
You can write about the limitations of the tools and the solutions your company has come up with, for clients.
Give Product Reviews
If any new product, tools, machinery, or piece of equipment has been introduced in the market. You can write a blog reviewing the product. Highlight its pros and cons and tell your readers how the product is useful to them. How does it differ from the other available options in the market?
You may also address the questions related to the product in readers’ minds. Which application can be performed best with which cable? What circular grinding machines are suitable for use? You can answer all such queries on your blog.
Engineers merge things. They experiment by fusing different technologies to come up with innovative solutions. You can mention the effort involved to merge one technology or a component of another technology in your blog. Here are some ideas you can talk about
- Discuss the accuracy of a measurement tool and how precisely you used it.
- Talk about the supporting equipment needed to hold up a large product near its point of operation
- Discuss the logic behind your choice of a specific item for some client
Industry updates, recent legislation, or relevant news
What are the latest trends in the industry? Has there been any new legislation or rules formulated that your clients or colleagues need to be aware of? Your blog can highlight the recent talks being held in the media regarding ecological, political, or social issues which concern your field. Talk about your views regarding any recent industry news. Feature the facts in detail or share your personal views related to the latest trend in the industry. It’s alright to rock the boat a little.
Let your readers know about the frequent questions you encounter when you are taking new clients on-board. Discuss their prime concerns or potential objections in your blog.
This will make it easier for a new client who is probably hiring the services of an engineer for the first time. Your blog can be about letting your new clients know about the process you follow and the solutions you provide to their technical problems.
Also Read: Some Useful Tips for writing a Great Essay
Translate Existing Datasheets
You may check on the kind of white papers and datasheets available in the records of your marketing department and senior staff. There are high chances you can find many opportunities to rephrase portions of those articles from the problem-solving outlook. This shall attract new customers for you that are already looking for related information.
All engineering teams possess a toolbox from which solutions for clients are derived. You can generate a blog giving your readers an inside view of your toolbox.
Discuss the ways the toolbox got created. Who created it and what needs are fulfilled by this box. Tell your readers about the use of the toolbox and its parts that need to be changed regularly.
This is both a creative and a feasible way that advertises your abilities, shows your history, and highlights the particular needs of your target client.
Report from a conference or trade show
Have you lately been an attendee of some engineering conference, talked as a presenter, or went to check out the latest technologies being introduced at a trade show? Give your readers an insight into the subjects that were up for discussion and your views about where you see the industry in near future.
10. Recent innovations or technical developments
The engineering industry is ever-growing regardless of the field. Continuous changes are being introduced, technology is rapidly progressing and processes are evolving.
Show your audience that you are always a step ahead when it comes to the advances in technology and innovation in your industry by discussing current news and releases.
Now you have 10 creative ideas that can help you establish your engineering blog. This will not only help you build a repute for your engineering firm but will also make it easier for your target clients to know about the services you provide. Once you take an initiative, how one idea leads to the creation of another, and blogging won’t seem like a tough task.