Have you considered a luxury watch as a gift to a special someone? Or are you planning to crack open your piggy bank for a new accessory to a black-tie formal event? It is difficult to go around shopping for a watch that you do not have any idea about. The best way to shop is through research.

You can always ask a family member, friends, or a workmate for brand recommendations, but it is always good to know the item and brand yourself. This article features Maurice Lacroix, a luxury brand, and why consider this brand for your next timepiece purchase.

The following will reveal to you the rich history of the brand, specifications, where you can buy your piece, and of course, watches from Maurice Lacroix.

1. Brand History

Being one young watch brand to emerge in 1975, this Swiss brand’s techniques, style, designs, and attention to detail in watchmaking made Maurice Lacroix one luxurious brand for timepiece collectors. The company has contributed importantly to mechanical watchmaking ever since the 1990s. In 2003, the company made a breakthrough with the Saignelegeir based manufacturing company that gave them this milestone.

Desco von Schulthess based in Zurich founded the brand Maurice Lacroix or is a newer presentation of the brand. Desco first started with silk trading that later on branched out to the luxury Swiss watch industry. Maurice Lacroix based his watchmakers in Jura. Right then, the name Maurice Lacroix was finally established in 1975.

Maurice Lacroix shares its pieces in Britain, Germany, and the US with its ateliers, workshops, and facilities. But their main quarters in Jura still provide for over a thousand retail stores all over the world. Maurice Lacroix achieved another milestone with their rectangular-shaped wristwatch, which is now the Masterpiece collection of the brand.

As of today, the brand Maurice Lacroix is being represented by a few known actors and entrepreneurs. And the brand is partnered with international events. The brand grows with more luxurious brands that have been developing in the year 2000. The brand is known for modern aesthetics and a simple touch to watchmaking.

2. The Watch

It helps with the authenticity of the watch to have its case making factory. This helps the brand’s quality control and being able to produce exactly what they need and want for their timepieces.

As for the watches’ dial, the outer ring of the dial and its center portion are separate pieces for some of Maurice Lacroix’s pieces. Some are black dials with 3 hands that are attractive and beautiful all together.

3. The Collection

1.    Fiaba

The older sibling of Elios, Fiaba was founded in 1995. Characterized by an enchanting design exclusive for women with sophisticated taste in watches. The elongated dial is designed to be worn comfortably with diamonds to represent each hour. And who wouldn’t want a diamond-studded accessory on their wrist?

2.    Les Classique

Classics are timeless. The minimal look and style that the collection is trying to convey. The classic sophistication of the brand sets off a standard for all classic watches.

3.    Masterpiece

Masterpiece holds the philosophy of Maurice Lacroix of a traditional collection. The features shown by the watch show a lot of work and creativity into the design of the watch collection. One highly recommended collection from the brand.

4.    Pontos

This is Maurice Lacroix’s dive watch collection. With technical details and good looks and a waterproof blazer. The sporty watch has a touch of elegance that has a 43-mm case dimension which is ideal for a sports watch.

5.    Aikon

The Aikon was produced in the early 2000s. Aikon releases a sharper and edgier look of a stainless steel strap that is water-resistant. The dial is in blue and in black. A perfect timepiece to impress and collect.

4. A Shop

For your watch shopping, then watchshopping.com is the place to be. They hold an enormous collection of watches, yes, Maurice Lacroix watches. They have watched for men and women ready for delivery. You can scan through watches on sale or pre-owned.

5. The brand Reputation

The brand aims to offer the most luxurious and well thought of designed watches in the market. With a wide collection they offer, Maurice Lacroix can cover any watch style and need for both men and women. Maurice Lacroix sees the luxury of everyday casual wear to formal date nights and occasions.

The Good BUY

Maurice Lacroix is one to watch out for, no pun intended. The brand came from a historical and traditional craft of matchmakers. Having made their base to supply almost all over the world, this brand is here to stay and will stay longer because of its modern twists that do not leave a classic, elegant touch.