SEO Tips Archives

5 Ways Mileage Tracking Apps Offer Increased Efficiency

Reimbursements of employee expenses is one of the best strategies adopted by any small business owner. However, it isn’t easy to track employees’ mileage. If you are breathing under the sky of the 21^st century, you should not worry about it anymore. Thanks to technology, which has made the whole hectic and near to impossible process a breeze. Mileage tracking apps have turned the board around and have proven to be a game-changer for small business owners. With these apps, the nightmare of tracking mileage, logistics, and related expenses has turned into a bed of roses! Now you can quickly determine the travel that needs to be reimbursed, billed to the purchaser, or deduct business travel expenses from your tax return, etc. In simple words, these apps are there for you to take care of all the deductions and reimbursements and store all the valuable pieces of information about your small business.

So, how do mileage apps add to your business’s efficiency?

Also Read: 7 Tips to increase domain authority of your blog

They Increase Compliance

Mileage tracking apps much help in tax compliance. It is challenging to keep a record of and calculate mileage manually. This can be a problem at the end of the year when filing your tax returns and deductions. You don’t want to approach your accountant lying under the heap of documentations when you want to ensure your IRS compliance. If you fail in doing so, you might have to face an external audit, which could be even worse.

Mileage tracker apps simplify the whole process by recording all the information to generate timely travel expense reports. These reports can then be effectively used to calculate tax deductions at the end of the year.

Mileage tracking applications enhance efficiency by decreasing labor and time cost. Now you do not have to hire professionals at much higher rates to manage things for you. Moreover, when you incorporate such technology into your business, you need far less time to do the same work. You can handle the job in minutes that will require days to complete if done manually. Give your time and attention to other important tasks instead of spending long hours filling the mileage tracking paperwork. You can now spend more time helping customers than nagging around with logging miles manually.

They Ensure Accuracy

Assuming you have managed a small fleet of delivery trucks, eeping manual logs of time and distance traveled per driver can be mind-boggling. And then there is always a chance of human error. On the contrary, mileage tracking apps maintain all those records for you on cloud servers. These records are easy to access anywhere, anytime, and are less time consuming to analyze for improved business decision making. In other words, no more losing your log registers, no more uncounted for minutes and miles, and most importantly, no more miscalculations. You are now sure that all the data is 100% valid.

Obviously, you have no need for sustainability consulting to suggest you that! This will have the most productive and positive impact on your annual business report. Without any exaggeration, it is a significant hit!

These are More Convenient

Convenience is what increases efficiency. With mileage tracking applications, you can easily edit, view, and track your mileage data at any time and any place. You can now hit the goal of the paperless business if you are genuinely aimed to do so.

Apparently, you will not be needing any desk, paper, or even a pen. So, it is the most portable mileage tracking service you can avail of. You need an electronic device that can run the application, e.g., mobile phone or tablet, etc. It seems a lot more luxurious and comfortable than managing a heavy file with hundreds of records in front of you. Moreover, you can always add extras like parking costs, tolls, etc., along your way so that you can get all the details up to the last point.

They Automate Everything:

Mileage tracking applications automatically record all your deductions, reimbursements, and drives. The software will automatically detect the driving position and start tracking. You do not have to open or log-in to the application every time you want it to do the work.

If you really are in a hurry and do not have forgotten to check-in, do not worry. Your application will automatically kick into gear for you, so you do not even have to open the application to handle it for you. Moreover, these applications will have the option to classify between a personal and a business trip.

What a relief that you will not lose the record when you forgot to track mileage for business. This is the most useful feature mileage tracking applications incorporate to take care of your busy schedule. You can simply install a mileage tracking application to have a detailed, meticulous, and accurate record with practically zero effort.

They have ensured easy data access:

Wouldn’t it be great if you can store and access the data anywhere at any time? With manual work, it does not seem possible, though. Most mileage tracking applications use a cloud-based system. So, you can easily store, handle, access, and retrieve data from wherever you want. Moreover, you can also keep piles of data and find the desired record with just a click. Isn’t it amazing?

Conclusion:

The business owner usually offers reimbursement to their employees for increased expenses. This, when done manually, take long hours, making the whole process a lot less efficient. Mileage trackers are now available to handle all these hectic tasks for you. Consider all the ways mentioned above by which mileage tracking application can enhance the efficiency of your business.

7 tips to increase Domain Authority (DA) of your blog

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Ranking high in search engine results is the goal for every blogger and site owner.

Google uses numerous web metrics to determine the search engine ranking of a website. But a particular tool that has taken on exponential importance in the SEO world over time is the domain authority of a website.

Domain Authority (DA) is a scoring system ranging from 0-100. This grading system is developed by Moz to estimate how well a webpage will perform when it comes to raking on Google and other search engines. A high domain authority signifies a higher search engine ranking and your website is more likely to receive better web traffic.

Do you want to know how to increase your DA? This article will give you 7 tips for increasing your domain rating and help your blog rank better on SERPs.

How to Increase the Domain Authority of Your Website?

Domain Authority is something you cannot purchase or steal from another high DA page. To improve the DA score, you need proper planning, quality content, and persistence.

If your domain authority ranks around 10 or 15, it will be easier to raise it to 30 or 40 but increasing your DA score above 50, is quite a task and requires time.

So let’s move ahead to the 7 tips that will help you improve your DA score.

Pick A Good Domain Name

If you are just beginning with your website, choose a domain name that is relevant to your page content.

Pick a name that is both related to your content and is relatively easy to remember so that visitors don’t find it difficult to return to your site because of forgetting your domain name. You can also purchase an old domain to avoid making the domain age.

If you already own a domain, renew it to ensure it doesn’t expire anytime soon for at least three to five years.

Optimize Your On-Page Content

SEO is a matter of concern for both search engine ranking as well as your DA, so keep in mind to optimize your all on-page code. This includes your title tags, image alt tags, and the content itself.

This simple checklist will help you keep your On-Page SEO.

Keyword density- Do not stuff keywords in your content. The recommended density is between 0.5 to 1.5%.
Heading tags- Add heading tags (H1, H2, H3, etc.) to your page. This helps to highlight the main points of your content.
Target keyword– Pick a suitable keyword for your blog posts. Try choosing long-tail keywords as they manage to get a better ranking. It is recommended to use your target keyword once in the first paragraph of your post.
Meta-description– Don’t leave this portion blank and try adding your focus keyword to your meta-description.
Write keyword-rich titles– Give an attractive and keyword-rich title to your blog post.
Image optimization– Optimize your images to improve your SEO ranking.

Review Your Backlinks

Aim to identify any links that fall into the category of link schemes. Depending on the extent of your page and the number of backlinks, this can be time-consuming.

Have a close observation of the Domain Score of the linking website. Any page with a 40+ score is usually of good quality. Below 40, pay more attention to the relevance of the page to your content, the content quality, in what ways it links with your site.

Once you’re done with your link audit, make sure to remove any unwanted or unnecessary links. This will enable you to sweep up your link profile, which ultimately helps increase your DA.

Also Read: 6 Tips to Generate High-Quality Backlinks to your website

Generate high-quality links

Generating high-quality links for your page is a tough job, but in the long run, it’s going to be worth it. Most bloggers and webpage owners make a common mistake by creating low-quality links. Such links reduce the site’s ranking on search engines instead of adding value to the page.

So the question is how to generate high-quality links?

By sharing your content on social networking sites
By guest posting
Produce quality content. That is your natural link builder

Keep readers’ interest in mind while creating content

An issue with the backlinking methods is that they won’t prove useful if you don’t create quality content on your site. While creating content, keep visitors’ interest in focus. Also adding illustrative images is a good way to keep the readers engaged.

Quality content is fundamental to SEO. Technically it’s not a direct SEO technique but if your content fails to keep your visitors interested no one will visit your site. No visits mean low domain authority.

SEO doesn’t just revolve around search engines and web domain analysis. It depends on real visitors for traffic, social shares, and for sure, backlinks.

Crackdown on your SEO

Moz recommends improving your overall SEO to improve your DA. Focusing on SEO is significant to any successful site’s strategy.

Unfortunately, there is no evidence available that any particular SEO technique helps increase DA more than others. All we know is that working on SEO is vital.

This means you need to work on improving both your on-page and off-page SEO. Meta descriptions and title tags are key factors for improving your on-page SEO.

Regular web domain analysis

It is very important to keep regular track of your DA score. Check your domain authority score at least once a month. This is how you know your site’s strength.

A high DA means improved SERPs. You can find plenty of free Domain Authority checker tools online that will not only tell your site’s DA score but also your competitors’ DA.

Here’s one way you can your DA score:

Open Site Explorer.
Enter your webpage’s URL.
Click ‘Search’ to know your DA score along with Page Authority and Spam Score.

Also Read: 6 Tips to increase organic traffic on Facebook

Conclusion

Achieving a 50+ DA score is quite challenging. It requires a lot of time and effort to reach this goal. But if you are determined, devise a good SEO technique, and follow the steps mentioned in this post, you will achieve that score one day.

10 Blogs for Writers with Engineering Background

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Digital innovation has made it inevitable to get exposure in print media and blogging.

The web isn’t just confined to skids of datasheets and technical terms anymore. It has now evolved to converting and captivating opportunities with new clients.

You might have already learned about the significance of having a blog on your website. Just in case you wish to know about the merits, blogs work as a source for visitors to engage with your website, make you a go-to person in your industry, and with proper keyword inclusion and quality content, blogs improve your search engine ranking.

You might be wondering that you’re not a writer but an engineer. How will you find the time and creative ideas to update your blog regularly?

To make this process easy for you, we have gathered a list of ideas that may help you decide what your site should be about. So, here are 10 creative blog ideas for engineers.

Also Read: Guide on how to ace Industrial engineering jobs

Engineering projects you worked on

Start with what you are good at. You can highlight the scope of the services your company provides by writing about the recent engineering project you worked on along with your team.

Deliberate the process you took, the challenges you came across, and the final result. You can also mention any innovative strategy you devised during the process or any solution that was particularly provided by your team which others were unable to provide.

You can keep your visitors updated with the parts of a project you are currently working on. Including pictures, diagrams, and charts where applicable, is a good technique to help your readers understand the process better. Some quotes or a recommendation from your client or project associates will round it off well.

Discuss tools and technology

You can give your audience an inside visit of your workshop or job site by summarising specific machinery, tools, or techniques that are currently under use in your line of engineering.

You may include any customized processes or step your company is following. The inclusion of images of machine parts and tools or video demonstrations of the machinery you are using is a good technique to develop the interest of your viewers. It also makes it easier for them to understand the tools better.

You can write about the limitations of the tools and the solutions your company has come up with, for clients.

Give Product Reviews

If any new product, tools, machinery, or piece of equipment has been introduced in the market. You can write a blog reviewing the product. Highlight its pros and cons and tell your readers how the product is useful to them. How does it differ from the other available options in the market?

You may also address the questions related to the product in readers’ minds. Which application can be performed best with which cable? What circular grinding machines are suitable for use? You can answer all such queries on your blog.

Product Integration

Engineers merge things. They experiment by fusing different technologies to come up with innovative solutions. You can mention the effort involved to merge one technology or a component of another technology in your blog. Here are some ideas you can talk about

Discuss the accuracy of a measurement tool and how precisely you used it.
Talk about the supporting equipment needed to hold up a large product near its point of operation
Discuss the logic behind your choice of a specific item for some client

Industry updates, recent legislation, or relevant news

What are the latest trends in the industry? Has there been any new legislation or rules formulated that your clients or colleagues need to be aware of? Your blog can highlight the recent talks being held in the media regarding ecological, political, or social issues which concern your field. Talk about your views regarding any recent industry news. Feature the facts in detail or share your personal views related to the latest trend in the industry. It’s alright to rock the boat a little.

Answer FAQs

Let your readers know about the frequent questions you encounter when you are taking new clients on-board. Discuss their prime concerns or potential objections in your blog.

This will make it easier for a new client who is probably hiring the services of an engineer for the first time. Your blog can be about letting your new clients know about the process you follow and the solutions you provide to their technical problems.

Also Read: Some Useful Tips for writing a Great Essay

Translate Existing Datasheets

You may check on the kind of white papers and datasheets available in the records of your marketing department and senior staff. There are high chances you can find many opportunities to rephrase portions of those articles from the problem-solving outlook. This shall attract new customers for you that are already looking for related information.

Tool Development

All engineering teams possess a toolbox from which solutions for clients are derived. You can generate a blog giving your readers an inside view of your toolbox.

Discuss the ways the toolbox got created. Who created it and what needs are fulfilled by this box. Tell your readers about the use of the toolbox and its parts that need to be changed regularly.

This is both a creative and a feasible way that advertises your abilities, shows your history, and highlights the particular needs of your target client.

Report from a conference or trade show

Have you lately been an attendee of some engineering conference, talked as a presenter, or went to check out the latest technologies being introduced at a trade show? Give your readers an insight into the subjects that were up for discussion and your views about where you see the industry in near future.

10. Recent innovations or technical developments

The engineering industry is ever-growing regardless of the field. Continuous changes are being introduced, technology is rapidly progressing and processes are evolving.

Show your audience that you are always a step ahead when it comes to the advances in technology and innovation in your industry by discussing current news and releases.

Conclusion

Now you have 10 creative ideas that can help you establish your engineering blog. This will not only help you build a repute for your engineering firm but will also make it easier for your target clients to know about the services you provide. Once you take an initiative, how one idea leads to the creation of another, and blogging won’t seem like a tough task.

If you have taken up the task of starting out a content writing career, I would recommend reading this blog: 10 Pro Tips for improving your writing skills

The Uniqueness of Content and SEO

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Creating unique content is very much important especially if you are opting for an imperative SEO campaign. If you make unique content and with good quality, then you can easily hoot yourself to the top ranks of the SERPs.

However, creating unique content but with a bad quality can result in the opposite. It would be great if you always kept in mind that the more you focus on creating high-quality content, the better would be your chances to get accepted by the search engine and also the audience on the internet. In today’s resource, we are going to explain unique content and its importance before you guys!

Types of Unique Content

Unique content is the type of content that you have created by using your research material or any other creative tactics and it doesn’t exist on the web before. Types of unique content include textual content, videos, and even images. If you want to index and rank your site on the top shelves, then all these types of content should be unique and freshly made. Publishing unique content is known to be the most important aspect of search engine optimization.

Also Read: 7 Must-Do Things in Digital Marketing

Benefits of unique content

There are many benefits of unique content as it is an essential part of search engine optimization; some of them are listed down:

You would get definite improvement in ranking positions.
Your website can get a higher authority and acceptance on the digital platforms. You will be ranked as an expert in the industry.
Then more unique and informative your website content is, the more likely are the chances that your business would be increased.

Tips for creating unique content

Creating unique content is very much challenging, and you cannot do it if you have weak writing skills or less experience in this field. There is a misconception about unique content, and people think that creating content means that you have to find a brand-new topic, but it’s not true. Follow these tips to create plagiarism free content!

Keep content fresh

To create unique content, you have to first look around the articles that are already published on the web. You can go through the already published content a few times and see for a fresher way to share your opinion on the topic. The ‘how-to’ articles are the ones that can often be represented by you. People are interested in updated information, so you have to try this tip.

Also Read: How to conduct SEO Audit of your WordPress Website

Do your keyword research

If you want to make content for search engine optimization, then you have to make sure that you are doing proper keyword research before writing unique content. Content has no value in the eyes of the search engine until and unless it is having some high-ranked keywords stuffed in it. You can take help from different online tools like the Google keyword planner tool to get the most accurate and top density words for your content. Keywords/phrases that are relevant to your niche are going to make your content more acceptable.

Use Plagiarism Checker

The use of plagiarism checkers is essential if you want to assure the authenticity of your content. When you are using a plagiarism check tool, you are simply removing all the risks of your work being accused of intentional or unintentional duplication. There are plenty of online plagiarism detectors available, but if you want to ensure content uniqueness, then use an accurate plagiarism checker like PlagiarismDetector! This is a free and reliable plagiarism tool to check duplication in content writing. Freelancers will get a lot of help using this plagiarism checking utility for better SEO.

Content should be interesting and relevant

If you are writing an article on modern automobiles and your niche is related to kitchenware, then the audience would get pissed and would leave your content without any second thought. Along with making your content plagiarism-free, you also have to make sure that the content is relative to the niche you have adopted. You also have to try and make the content clear and interesting. The more the content would be interesting, the better would be the user-engagement.

Four aspects of high-quality content!

Here are the top four aspects that you should also have in your content:

The content should be meaningful and comprehensive.
It should simply have not only short keywords but also long-tail keywords or phrases.
It should be filled with media content, today people are more interested in media content so make it rich enough.
Content should be easy to read. It should have a simple layout and design. The more you present the content well, the better it would be for your acceptance.

6 Best tips to increase organic traffic on Facebook

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Too often, organizations spend days creating an advertising marketing campaign for Facebook solely to see their put up go stay and show very little site visitors or engagement. You suppose proper away what went incorrect or what if no-one likes your brand? Don’t go down the darkish rabbit hole, due to the fact that even some of the largest manufacturers are nonetheless struggling with a Facebook natural scope or Facebook traffic.

In reality, in the first two quarters of 2016, Social Flow determined manufacturers noticed a 42 percent decline in Facebook’s natural reach. In comparison, manufacturers suggested a 52 % reduction (10 share factors drop) on Facebook Pages, facts proven by way of the 1/3 quarter of 2016. Let’s be straightforward – Facebook’s natural attain is particularly challenging for these who prefer to increase their profile barring advertising. Yet there are methods to make your insurance greater and create a Facebook audience.

Funnel site visitors from different pages:

One of the hardest elements of developing Facebook’s natural attain is developing the preliminary audience. And easy way to make bigger Facebook site visitors is to constantly remind audiences of your Facebook presence in different channels. We’re now not advocating going loopy with Facebook-linked Tweets and Instagram updates. At an identical time, what is the damage of letting human beings be aware of the place to locate your interior your Twitter, LinkedIn, or Instagram profile on Facebook? If now not on your internet site what about? Is there a rapid button on your Homepage to Like your Facebook Page?

Don’t fear your internet site getting overhauled however having extra than ample hyperlinks to your Facebook web page will do wonders. Consider posting on which website online has the greatest target audience to make contributions to this concept, and remind humans that you are on Facebook. Take instructions from the first tip and let humans comprehend what to do on Twitter, or what to get in trade for following you. Open verbal exchange is constantly great for a proper relationship, so why no longer supply your loyal clients that aspect?

Find and collaborate with Influencers:

To piggyback on the remaining tip, social media influencers are any other platform you may use to get extra Facebook visitors on. With the proper sketch in place, these energy customers will push credible site visitors to your Facebook page. According to Muse Find, over an advert or superstar endorsement, ninety-two percentage of shoppers are greater probably to have confidence in a social media influencer.

Although this is no longer the “freshest” way to enhance site visitors as influencers additionally have a rate tag for their work, funnelling viable clients is nevertheless a technique of doing so. You may additionally no longer discover that many influencers are inclined to work for free, so think about sweetening the deal with incentives to assist promote their manufacturer on your internet site or by way of growing links. But you don’t desire to get began emailing a bunch of influencers and asking for free work. Nothing desires to open the email – ever.

Instead of blindly emailing, are seeking to discover the ideal healthy usage of the influencer search software. BuzzSumo is an ideal vicinity in your enterprise for finding, evaluating, or figuring out non-celebrity influencers. For easy search features, outcomes can be confined to writers, journalists, companies, or day by day social media customers who have solely high-quality results. Be alert to affirm the findings via searching up influencers on Twitter, Instagram, and Facebook to make certain they are worried about their followers.

If you’re in a greater regularly occurring industry, strive narrowing down the search phrases to locate the ideal in shape for your business. Track customers on social media, join and speak with every difference and then begin exploring collective strategies that can gain each party.

Tell influencers you’re involved in and inform them about your actual issues like “nobody is traveling my Twitter.” Another elementary platform is LinkedIn. It is for some cause the greatest technical social network. Using LinkedIn’s person search to discover these customers who are involved and concerned in your industry. Again, earlier than sending any spammy emails, think about the following customers on a couple of profiles.

Know your gold standard time to put up on Facebook:

On Facebook, it is challenging to inform the distinction between being spammy and being attentive. It’s one of the few instances human beings don’t choose manufacturers to be too concerned out of the large social media networks. Also, find out about 10 research carried out through Co-Schedule located on the center floor for posting on Facebook at simply as soon as a day.

When you pair this with the 2017 Q1 Index revelation by using Sprout Social this 29 percentage of child boomers will unfold a company to spam, it’s effortless to see the dangers of over posting. That is why manufacturers want to be cautious when publishing, and how much. Now that you recognize that your company is seldom to publish greater than as soon as a day, what time will you publish? Knowing the perfect Facebook posting instances is clever and thankfully, we’ve completed work on the quality instances to share on social media to get attractive traffic.

Schedule regular content:

It’s time to make positive the content material is dependable to pull traffic, after understanding how a lot and when to publish on Facebook. Although it may additionally now not appear like an integral thing to your natural attain on Facebook, it’s all constant content. Think of what social media truly ability to your customers – it’s a contact channel the place you favor to create a friendship. When you simply take part or submit more than one instances a month, or are seeking one-of-a-kind sorts of content, you don’t set up a constant verbal exchange route.

Increasing natural attain or visitors on Facebook is about being power with your content material and being reliable. Basically, when you submit in relative images, videos, memes, you create have faith with the users. For example, Groupon is famous for its several sales, which would make it out of the vicinity to put up an informative article. The commercial enterprise is additionally posting Mother’s Day income and different vital cloth that does no longer always shock readers. Certain manufacturers which count number on topical events, however, that want to replace content material to go well with breaking information or updates from the industry. The predominant intention must be to provide cloth that your goal target audience needs.

As we have said, consistency is all about your method for social media material. Yet there are different methods to make certain that the holidays, product changes, or new advertising campaigns are reliable. Make positive it is evergreen content material advertising which can lead to natural traffic. It starts with intuitive scheduling equipment on social media. You can without difficulty prepare all of your Facebook posts thru various accounts, days, or weeks in advance, the use of apps like Sprout Social. Our calendar on social media approves you to view your scheduled content material throughout all structures so that your whole group is on a song with what’s being released.

Don’t simply depend on Organic Content:

Last however no longer least, the usage of as many exclusive structures for Facebook is in your nice activity – which consists of paid advertising. Facebook has shortly developed into one of the biggest paid social advert channels. In this capacity, you have to combine paid methods into a nice advertising and marketing campaign for Facebook you might also use Facebook Commerce supervisor for this. Unless you are counted completely on natural Facebook approaches, you will be dropping possibilities to increase your audience. Yet if you don’t discover your design organic, your Facebook Business Page would be bland to your fans. We apprehend that some manufacturers may also think about advertisements on Facebook a bit pricy, however natural content material will assist you a retailer in the lengthy run.

To consider and take a look at the natural fabric to see what works best. When you recognize what your target market is looking for, the organization can additionally use equal advertising techniques for paid advertising. It’s additionally clever to A / B test fabric on each paid and natural platform. When it comes to the paid and natural content, the shoppers appear to behave differently. Luckily, you can screen your interplay via natural structures with Sprout Social, and even reply to remarks on paid Facebook posts.

Be clever about your Facebook approach and use natural content material to maximize attain on the most famous social media web page in the world!

How to Conduct SEO Audit of your WordPress Website

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Do you wish to enhance your site traffic? Would you wish to rank your website for the keywords that matter the most for your company? Are you on the lookout for methods to raise your organization conversions? If your response is yes, running an SEO Audit is vital.

As you’re spending money and time on your site, it will become important to execute a routine search engine optimization audit. To be able to acquire your site rank for your target keywords, you have to be certain that it is correctly optimized based on search engine criteria.

Not sure where to begin? Within this guide, I will help you through how readily you may run a search engine optimization audit to your WordPress site.

Read More: Visit Beverly Hills SEO experts for complete site audit report.

What’s SEO Audit

You are performing a search engine optimization audit only method to evaluate a web site on the basis of different things to analyze how it’s performing in SERPs, i.e., Search Engine Result Pages.

This permits you to place a light on the topics or pain points which have to be enhanced to be able to enhance your page’s search engine functionality.

Assessing the search engine optimization audit report can help you in a variety of ways. You can compare yourself to rivals to discover where you’re lacking and the reason why they’re doing nicely. In addition, you might even identify what changes have to improve your site performance.

SEO Audit Strategy on the WordPress Site

Prior to making any adjustments to your website, you are going to call for a correct plan for SEO audit which guides you how best to proceed with on each measure. The audit will pay for your keywords investigation, technical aspects in addition to off-site SEO of your site.

Here’s a complete SEO checklist you have to follow correctly:

1. Technical SEO Audit

Using the ideal tools in mind, you can execute a specialized search engine optimization audit fairly easily on your website. Just follow the actions mentioned below:

Upgrades to the calculations are ever-changing. Check for the most recent algorithm upgrades announced by Google or even Bing and determine if you’re following each of the finest practices or not.

Boost Page Titles and Meta Descriptions. You are able to use SEO tools such as Screaming Frog to recognize the lost names and descriptions for your website.

Ensure canonical URLs are appropriately placed.
Your site speed ought to be highly optimized.
Include your keywords in your name and in first 100 words
Add appropriate internal and external links.
Utilize LSI keywords in your articles.
Ensure pictures and movies have been well-optimized
Track your rated keywords. You may use tools such as SEMrush or Moz.

Assess your backlinks. However, backlinks are significant, although not all of the backlinks! If not completed in an ideal way, it might damage your site rank. Utilize the Ahref instrument to acquire a better understanding concerning the backlinks on your own site.

Repair broken links

Boost your important webpages for Featured Snippets

2. Identify Crawling Issues

Think about a scenario when you start up a website, and it states. Oops! Page Not Found

Sometimes, it states…502 Error; Bad Gateway!

Imagine if this occurs to your website too? You may wind up losing your abilities prospects or clients. Hence, identifying rotational difficulties is essential.

Follow the following best practices:

Make certain the crawl budget of your website is properly optimized, so Google bots do not spend their time to index insignificant pages on your own site.

Determine the web pages which are essential for you; however, Google hasn’t indexed yet. The “Index Coverage” report in Hunt Console will supply you a listing of those pages which are indicated as “noindex”.

3. Assess Website User Experience

If your website visitors are browsing through your site free with no technical issues, this means your website has a fantastic user experience. When it isn’t, then it is an issue for you.

Consequently, you have to figure out the improvement areas to produce your website navigation-friendly to your website traffic.

4. Mobile-Friendly Websites Are Need To

The majority of Google searches come from cellular devices. Consequently, you need to roll out your site for that the mobile-first indexing of Google algorithm. It states that Google will use the mobile version of your website for mobile searches too for background searches.

Ensure that your site is responsive for cellular. It is possible to take advantage of this mobile-friendly instrument offered Google itself to check if your website is not or responsive.

5. Assess Organic Search Traffic Report

Head over to Google Analytics account and browse into the natural traffic report. Find if it’s trending in the ideal path or not.

6. Competitor Analysis

Locate your top opponents and perform thorough research in their search engine optimization strategy. Locate their best ranking keywords and phrases, their backlinks, top-performing webpages, etc.

In this manner, it is easy to discover the pain points of your site and generate a better way to outrank them on SERPs.

SEO Auditing Tools

There are lots of these search engine optimization Auditing tools on the marketplace, which makes your job simpler. You can take help of the next SEO auditing tools:

Google Search Console: This offers you a comprehensive analysis of every facet of your site and how it’s performing in Google search results.
Google Analytics: You are able to see all of the pertinent metrics of your sites to examine its performance along with other important areas for real-time, user-behavior, conversion, and acquisition of website traffic.
SEMrush: A search engine optimization tool that provides complete analysis for keywords, marketing insights, competitions’ research, and much more.
Screaming Frog: it’s a site crawling software which could be downloaded onto your desktop computer. It gives information associated with the broken links, site redirects, page names & Meta information, replicates articles, robots & directives, website architecture, and much more.
Moz Guru Crawl Test: This instrument supplied comprehensive facts about your site health and discover issues and recommend repairs if any.
Ahref: That is just another search engine optimization tool which is included with key explorer, website explorer, content explorer, and also position tracker applications.
Ubersuggest: Ubersuggest gives a whole collection of mistakes which are hindering your website from rank to the top one of the search results.
Pingdom: it’s a site tracking software that combines actual user and artificial tracking to troubleshoot your site issues.

WordPress SEO Plugins

As you’re using WordPress, it’s suggested to use SEO plugins to assess your site functionality from time to time.

Here’s a whole collection of all WordPress SEO Plugins which can allow you to improve your site ranking.

And, this can be something more for you:

Website Homepage Optimization Tips
Optimizing Website Using Header Tags

Now It’s Your Turn!

So, this is the way you are able to execute a search engine optimization audit for WordPress site. Now, it is your turn to employ these very best SEO practices. Leave your comments below in the event that you have any questions or need to discuss your cool suggestion for SEO auditing strategy.

How much should I set my monthly SEO budget?

by admin Leave a Comment

SEO is one of the most common practices of now. Search Engine Optimization has revolutionized the world of marketing with its easy approach and its ineffective yet inexpensive strategies.

Earlier marketing of the past meant advertising the products in newspapers or magazines, printing banners and flexes and making them live. However, marketing has come way ahead of those practices with the birth of digital marketing. Among the numerous digital marketing strategies and practices SEO is one of the most viable and effective practices that one can master with patience and experience.

Search engine optimization is one of the modern practices of digital marketing that came into being with the easy access of the internet and the growth of Google as a Search Engine. If you are out to start with the SEO of your business but you lack the necessary information, then you can either keep on learning it online or you should be starting out with a reputed digital marketing firm or an SEO expert to help you get an edge over your peers.

Also Read: 9 Content Writing Ideas that will multiply your website backlinks

What determines the cost of SEO services?

SEO services are not as expensive as the other marketing practices that were earlier in vogue. SEO primarily demands time and patience. However, if you are interested in learning how the SEO prices are set by a particular company, then you should understand that SEO prices are dependent on a number of factors that most cannot be related with right at the beginning. However, with a deep observation or knowledge, one might possibly be aware of the SEO services and why the cost of it fluctuates widely between companies.

Here are some of the factors which determine the pricing of SEO services:

The company you are choosing

It is important to mention that the company you choose as your digital marketing partner determines the pricing of your SEO packages. If you are choosing someone from nearby or your locality who knows you and also is an expert in SEO, then you would have to pay much less than if you approach a professional company with a good market reputation for their services.

The work to be done

If you opt only for SEO services, then you need to pay much less than if you want your PPC using Google Adwords, or you want your website to be developed and designed professionally. Therefore, it is important we should keep in mind that the more work we expect from our SEO firm the more we need to pay them.

Total number of pages and products on your website

If you have a bulky website, with a whole lot of pages in it, then you would need to pay more than if you own a website with a lesser number of pages. Besides, it is also important to be a track of your website. You should know whether any SEO has been already done before and it’s status because if you have done SEO on your website and forgot about it, then it should first be detected and analyzed before proceeding further.

Market competition

If you have gone for a niche where there is always a tough competition between the existing companies, especially where the profit is more, then your SEO would be way tougher than the other niches where the overall competition is less. This also determines the cost of SEO.

Therefore, it is important to note here that the more market competition the higher goes the cost for SEO.

These are some of the primary pointers on which the SEO cost depends. Therefore, you should be aware of these points and follow with your marketing dreams effectively.

Going to SEO services doesn’t mean that you need to exceed your budget always to get the best services. This is because not all companies make a fool out of you, especially if you research the companies that provide services and gather effective feedback from the persons you know along with those you will find online.

Therefore, if you question “How much should I set my monthly SEO budget?” Then, you should better keep a track of the website you have and the market rates online to have an awareness of the rates. Along with that getting a quote from your SEO firm, explaining them about your business dreams/goals, offering them useful suggestions that you have and keep learning about the practices will help you grow a lot keeping things in the budget.

9 Content Writing ideas that will multiply your website backlinks

by admin Leave a Comment

Content comes in any form (audio, text, video) and it informs, entertains, enlights, or teaches people who consume that content. Effective content engages, entertains visitors, and most of all it helps to achieve your goal.

Effective content helps generate backlinks and drags visitors to your site that will be your valuable customers.

The Nuts & Bolts:

Four Steps to make this strategy work for you, and an important thing to note about this tactic is that not unlike many quality link building efforts:

1. Use Google Image Tags

Google images are the best way to content ideas for backlinks. Use your broad keyword and hit the search button and then click on the portion of the image. It will show you the images tag that relates to your tag, then you can combine these tags with keywords to make content.

After finding the tag of images, you will find the idea for content.

How does it work?

After finding tags that rank on google. You should consider the best matches tag for your content. When you start best matching keywords or tags, it will show you a large number of content ideas.

2. Facebook Ad Library

It is one of the simple, proven, and best sources for searching ideas for the content.

How does it work?

To use this find the Facebook pages that are related to your niche. After searching it you will see running ads on that page. In running ads lots of ads are traditional, we don’t need them. Instead of this keep an eye on boosted posts that are promoting specific content that they have published.

What is important?

If someone is promoting the content you will use the keyphrase and keywords on which they are promoting content. However, it will help you in generating new content for backlinks.

3. Guest Posting

Guest posting is the practice of contributing content on other websites in exchange for links. Moreover, it is the post in which hyperlink is used in the head and body that is within the text. These hyperlinks target the site.

How does it work?

First of all, you need quality content for the post, content should be creative, engaging, and informational. However, when you are writing content for other websites, it should be informational not any commercial content that informational content refers to your domain article.

How to ask for Guest Post

Find websites that allow for guest posting. Request them for guest posting by sending your keyword and content. If they like your content they allow you, and they will give you valuable links.

You can also write guest post on our website. Check out this link.

How to write content that multiply your website backlinks

4. The Reddit Keyword Research Tool

It is one of my favorite tools for searching for content ideas. Instead of showing keywords like other tools, Reddit shows the hot topics that people are talking about on Reddit.

How does it work?

Search your niche in Reddit, and you will get the list of keywords that people usually discuss on Reddit. Further, it also shows the monthly search volume of that keyword. You can generate content ideas easily by selecting the best match keywords according to your niche.

5. Best by Links Reports

If you are like me designing a blog or content for backlinks.

Then how do you know about your content approval for backlinks or not?

Best by links reports is the way it checks the report of your contents. Ahref, SEMrush, Moz, and all other major SEO tools have the best by links reports. All these mentioned tools working are the same.

Best by links reports show you the top pages that link for backlinks, and it helps you generate the best content writing ideas for your blog that usually use for backlinks.

6. Scan Blog Comments

It is the goldmine for content ideas. See your blog post comment portion about what peoples want to know from your blog. It’s one of the best ideas to find a helpful content idea that generates backlinks for your website.

For example, you find a keyword for the content idea, and it does not show the best volume, but in your blog comment, people want to know about that specific topic from you.

Blog comment shows the love of your audience they want to know from you about some topic. These comments provide you ideas for content writing for backlinks.

7. Make a work of web art (aka infographics)

Infographics are the most viral content nowadays which you can design. When they are new, they are viral because they had an interest in the infographic. You just have to be more discriminatory about the help you give to other people. You will have to write high-quality content for the attractions of the link.

How does it work?

Pick the right topic:
Find a great designer:
Promote your content

8. Show your community that you care

Your community is full of readers, hobbyists, influencers, and small bloggers, interested in your blogs. You have to show them to them by writing about their problems.

Finding complex problems of the community and answer them that should be helping. Invest your recourse and time in your community by producing something helpful.

Select the most interesting data and most critical issues and present them in the best and easiest way.

9. Viral story videos (almost commercials)

Many people don’t know about the video and commercial are also part of some content. People do not attract all commercials.

As a content writer, you should focus on which commercial and viral videos are mostly watched by people. It will help you to generate the best content for backlinks that attract people.

High-quality images are more valuable than ever before

Images tell us the story of content. Image is the visual representation of content.

How does it work?

Create a bunch of high-quality images about your niche. Once you create images then make them free to use for other bloggers. Bloggers visit your website for images that generate links for you. It also helps to drag traffic to your site.