Ever since the existence of smartphones, the number of people who wear wristwatches significantly decreased. It is understandable because it provides everything you need, from communicating with a loved one to informing you of the time of the day. But it doesn’t mean that timepieces are no longer of value.
Are you the type of person who hates getting his phone in his pocket or pouch only to check the time? If you are, there is a high chance that you utilize timepieces to live a smoother life. This accessory allows you to check the time by just moving your wrist. Aside from this, there are many other reasons you might want a timepiece. If you see it as a status symbol, you are probably on the lookout for the most luxurious brand in the market. Well, here’s Maurice Lacroix that can help you level up your watch-wearing game.
About the company
The existence of Maurice Lacroix started in 1975. It has only been in the market for a few decades. However, it has become one of the market leaders in the Swiss-made luxury watch industry. It can incorporate both traditional and modern technologies in its products. For this reason, it made the company catch up with other brands occupying the market for a long time. It could even surpass them through its excellent quality and skilled craftsmanship.
Where it all started?
Maurice Lacroix started in 1888 as a part of Desco von Schulthess Company in Zurich, Switzerland. The mother company first traded silk in the international market. In 1996, it ventured into representing luxury brands, including Swiss-made watches. After this, it owned a watch factory in Saignelegier that became the manufacturer of Maurice Lacroix watches.
Because of the company’s eagerness to create a remarkable name for itself, it became an independent legal entity in 2001. The preceding years were fruitful for the company because it manufactured exceptional collections that people patronized.
Appealing aspects of Maurice Lacroix watches
Buying a wristwatch that will cost you much of your savings is pretty challenging. Since there are many brands in the market offering timepieces, you will end up not knowing what specific brand you want to acquire. To solve this, you only need a well-thought-out plan to help you arrive at the best watch for yourself.
The plan must involve researching the product’s appealing aspects. So we have prepared a list of factors that made Maurice Lacroix gain popularity and an excellent reputation in the market.
If you are particular about the product’s condition, then you are one of the many target customers of this brand. Above everything else, its top priority is providing high-quality timepieces. In this aspect, there is no doubt that it can surpass your expectations. This brand can provide you with the highest standard wristwatches. So don’t settle for less than your money’s worth.
It takes pride in its high sense of quality from the start until the end of the manufacturing process. The company ensures that it uses only superior materials and acceptable procedures in making its finished product. Because of its utmost commitment to quality, its watch-making experts create all the brand’s timepieces in-house.
Implements effective marketing strategy
What better marketing strategy should businesses adapt to than collaborating with well-known celebrities? In today’s age, people usually follow the lifestyle and fashion sense of their idols. Fans would support them in every opportunity they have. Therefore, it is one of the best techniques to increase a product’s reach and popularity. For instance, Maurice Lacroix collaborated with Bob Geldof, a musician, and Ray Stevenson, an actor. When brands engage in celebrity endorsements, it makes them seem more trustworthy. Celebrities will not risk their name endorsing a timepiece if it isn’t worth it, right?
Employs only watch-making experts
It is hard to find a company producing a wristwatch with full knowledge of how this accessory works, including the technical aspects of it. It is even harder to search for a brand that employs workers with skilled craftsmanship. But with Maurice Lacroix, it has watch-making experts to manufacture its products. These people are those who know the ins and outs of manufacturing a timepiece, from materials to assembling them.
Where to buy Maurice Lacroix watches?
Knowing the history of this brand and its appealing aspects, you might now have the desire to buy one for yourself. You can easily place an order through its official website or through Watchshopping.com. No more going out of your home for shopping purposes. You can browse through the site to see its available watches.
In a Nutshell
Maurice Lacroix possesses brand values you can’t often find anywhere else. Its excellent reputation in the market and its unwavering commitment to providing high-quality timepieces make it a must-have watch. Buy now to have a first-hand experience of all that it can offer!