Switzerland is known for many things which include their chocolates, fondue pot with melted cheese, their mode of transportation which is the train that can go almost everywhere, and of course who will want to miss the famous scenic view of this country. In Central Europe, the Alps can be seen from the southern part of Switzerland. This country is always in demand for tourism because of nature’s beauty that lies in the land.
Aside from the eye-catching places in Switzerland, this country is also known for its fashion and luxury brands. From bags, clothing lines to watches, the Swiss are always in the trend. Among these fashion items, Switzerland is known for the best brands among luxury watches. They are holding the title for having the most valuable watches in the world. In fact, the most famous brand Rolex came from the country. Alongside Rolex are other brands that are also famous for their prestige and glamour. Below are brands—besides Rolex, that top the luxury watches originally made from Switzerland.
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1. Chopard
Chopard offers not only watches but also jewelry. Established in the year 1860, this brand is continually dominating the market with its best value of accessories. Their famous model of the watch called Chopard Mille Miglia is making a noise in the market for its promising features and elegant look. Chopard came down to history as one pioneer in the watch industry and is still being run by the succeeding generation of its original inventor, Louis-Ulysse Chopard.
2. Jaeger-LeCoultre
Popularly known for their high-class model of watch, Jaeger-LeCoultre is still following the trend in the world of watches. Founded a little earlier than Chopard, it was established in the year 1833 by Jacques David LeCoultre. The most popular model from this brand is the Reverso watch, it is the iconic rectangular shape watch, made popular because of its unusual shape, far from the regular watch that we normally see.
3. Piaget
Georges Piaget established this brand in the year 1874. With a very keen detail toward its internal part, not just the outside appearance, it became famous for its long-lasting life. Just like Jaeger-LeCoultre, Piaget is also a subsidiary of Richmont Group, which owns multiple brands of luxury watches and jewels.
4. Omega SA
Another subsidiary brand, Omega, is under the operation of The Swatch Group. Omega has been around since 1848, originally started by then 23 years old Louis Brandt. This brand is still competing in the market stronger than ever. Preferred by many because of its classic look, especially their best-selling model Constellation, which in fact a watch that suits all occasions, no wonder that it is their best-valued model.
5. TAG Heuer
One more pride from Switzerland is the TAG Heuer, founded by Edouard Heuer in 1860. This watch paved the way for the creation of the first stopwatch mechanism. It is also known in the sports field for having famous advertisers such as Fernando Alonso, Cristiano Ronaldo, and Maria Sharapova among others. TAG Heuer is consequently prominent for the use of its product as a timer in the Olympic games and Formula 1.
Chopard, Jaeger-LeCoultre, Jaeger-LeCoultre, Piaget, Omega SA, and TAG Heuer are just some top picks for luxury brands of watches from Switzerland. These brands are sure won’t let their guard down as more and more brands are popping here and there. The competition will become tough, but these brands will always remain iconic.
With the glamourous and prestigious features of these high-end watches, there are some brands that fall under a company, the reason they are called a subsidiary. This company is buying brands to be operated by them, but still maintaining the established names of the brands they owned either fully or partially. There are two known companies in Switzerland that own the biggest and most luxurious brand of watches in the world—Richmont Group and Swatch Group.
6. Richmont Group
Talking about exclusive brands, Richmont will surely be on the list. The company owns different brands of accessories, jewelry, watches, and clothes. Some brands under them are Jaeger-LeCoultre, Piaget, IWC, Montblanc, Cartier, Chloé, etc. Johann Rupert hit the jackpot when he created Richmont Group in the year 1988. To this day, the company is still expanding its assets while preserving the heritage of the brands they are operating.
7. Swatch Group
Focusing on the brands that made their name famous for different watches and clocks, the Swatch Group owns different prestigious watchmaker brands including Omega, Harry Winston, Longines, Hamilton, and Blancpain to name some. Although they are also handling other brands in the fashion industry, they are most famous for the luxury watch that they are operating. In 1983 Nicolas Hayek established this company, and it is still running smoothly up to this day. They succeeded to be known as an exclusive company that offers sophisticated watches.
Takeaway
These are just some things that the Swiss are proud of. They have set the standard for goods and made themselves known for being a watchmaker that is creating fashionable watches with prestige and glamour to offer.
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