Ranking high in search engine results is the goal for every blogger and site owner.
Google uses numerous web metrics to determine the search engine ranking of a website. But a particular tool that has taken on exponential importance in the SEO world over time is the domain authority of a website.
Domain Authority (DA) is a scoring system ranging from 0-100. This grading system is developed by Moz to estimate how well a webpage will perform when it comes to raking on Google and other search engines. A high domain authority signifies a higher search engine ranking and your website is more likely to receive better web traffic.
Table of Contents
- 1 How to Increase the Domain Authority of Your Website?
- 2 Conclusion
How to Increase the Domain Authority of Your Website?
Domain Authority is something you cannot purchase or steal from another high DA page. To improve the DA score, you need proper planning, quality content, and persistence.
If your domain authority ranks around 10 or 15, it will be easier to raise it to 30 or 40 but increasing your DA score above 50, is quite a task and requires time.
So let’s move ahead to the 7 tips that will help you improve your DA score.
Pick A Good Domain Name
If you are just beginning with your website, choose a domain name that is relevant to your page content.
Pick a name that is both related to your content and is relatively easy to remember so that visitors don’t find it difficult to return to your site because of forgetting your domain name. You can also purchase an old domain to avoid making the domain age.
If you already own a domain, renew it to ensure it doesn’t expire anytime soon for at least three to five years.
Optimize Your On-Page Content
SEO is a matter of concern for both search engine ranking as well as your DA, so keep in mind to optimize your all on-page code. This includes your title tags, image alt tags, and the content itself.
This simple checklist will help you keep your On-Page SEO.
- Keyword density- Do not stuff keywords in your content. The recommended density is between 0.5 to 1.5%.
- Heading tags- Add heading tags (H1, H2, H3, etc.) to your page. This helps to highlight the main points of your content.
- Target keyword– Pick a suitable keyword for your blog posts. Try choosing long-tail keywords as they manage to get a better ranking. It is recommended to use your target keyword once in the first paragraph of your post.
- Meta-description– Don’t leave this portion blank and try adding your focus keyword to your meta-description.
- Write keyword-rich titles– Give an attractive and keyword-rich title to your blog post.
- Image optimization– Optimize your images to improve your SEO ranking.
Aim to identify any links that fall into the category of link schemes. Depending on the extent of your page and the number of backlinks, this can be time-consuming.
Have a close observation of the Domain Score of the linking website. Any page with a 40+ score is usually of good quality. Below 40, pay more attention to the relevance of the page to your content, the content quality, in what ways it links with your site.
Once you’re done with your link audit, make sure to remove any unwanted or unnecessary links. This will enable you to sweep up your link profile, which ultimately helps increase your DA.
Generating high-quality links for your page is a tough job, but in the long run, it’s going to be worth it. Most bloggers and webpage owners make a common mistake by creating low-quality links. Such links reduce the site’s ranking on search engines instead of adding value to the page.
So the question is how to generate high-quality links?
- By sharing your content on social networking sites
- By guest posting
- Produce quality content. That is your natural link builder
Keep readers’ interest in mind while creating content
An issue with the backlinking methods is that they won’t prove useful if you don’t create quality content on your site. While creating content, keep visitors’ interest in focus. Also adding illustrative images is a good way to keep the readers engaged.
Quality content is fundamental to SEO. Technically it’s not a direct SEO technique but if your content fails to keep your visitors interested no one will visit your site. No visits mean low domain authority.
SEO doesn’t just revolve around search engines and web domain analysis. It depends on real visitors for traffic, social shares, and for sure, backlinks.
Crackdown on your SEO
Moz recommends improving your overall SEO to improve your DA. Focusing on SEO is significant to any successful site’s strategy.
Unfortunately, there is no evidence available that any particular SEO technique helps increase DA more than others. All we know is that working on SEO is vital.
This means you need to work on improving both your on-page and off-page SEO. Meta descriptions and title tags are key factors for improving your on-page SEO.
Regular web domain analysis
It is very important to keep regular track of your DA score. Check your domain authority score at least once a month. This is how you know your site’s strength.
A high DA means improved SERPs. You can find plenty of free Domain Authority checker tools online that will not only tell your site’s DA score but also your competitors’ DA.
Here’s one way you can your DA score:
- Open Site Explorer.
- Enter your webpage’s URL.
- Click ‘Search’ to know your DA score along with Page Authority and Spam Score.
Achieving a 50+ DA score is quite challenging. It requires a lot of time and effort to reach this goal. But if you are determined, devise a good SEO technique, and follow the steps mentioned in this post, you will achieve that score one day.